Digital Marketing

10 Top SEO Keyword Research Tools Compared – Which One Is Right For You?

When you want to increase your visibility in search engines and drive more traffic to your site, what’s the first thing you do? If you answered research keywords, then you’re on the right track. The most important component of your online marketing strategy is choosing the right keywords to get the right visitors to your site, where they will hopefully become customers and repeat customers. But with literally thousands of SEO keyword research tools available to choose from, it can be hard to know which one is best suited for your needs and budget.

1) The Organic Traffic Insights Tool by HubSpot

The HubSpot organic traffic insights tool allows you to see how your website is performing compared to your competitors. It also provides keyword gap analysis, so you can see which keywords your competitors are ranking for that you’re not. Plus, it offers keyword ideas to help improve your search rankings. And, if you’re looking to scale your business, the tool can help with that too by providing data on target keywords and their search volume.

As you can see from my brief analysis of these ten tools, organic keyword research can be both an insightful and complex task for any business. That’s why it’s important to build a keyword research strategy that meets your specific needs. Remember, competition can change overnight! It’s important to continue analyzing your competitors and their search traffic trends regularly so you don’t lose ground in your industry. HubSpot can help you with that by providing data on target keywords and their search volume, plus an additional nine tools that give you actionable insights into growing your website traffic organically in 2019.

2) The Google AdWords Keyword Planner

The Google AdWords Keyword Planner is a great tool for ongoing keyword research. It can help you build links, create content, and improve your SEO. Plus, it’s free to use! To get started, simply enter a keyword into the planner and see what comes up. From there, you can narrow down your options by targeting your audience and determining your search intent.

Google also has a powerful SEO keyword research tool that’s very useful. This tool is called AdWords and you need to have an active AdWords account to use it. Although not 100% free, it’s still pretty affordable and will likely be well worth your money if you’re going to be doing a lot of SEO work. Once you’ve installed it, use your website or product name as your keyword phrase, and then click on ‘Get Ideas.’ AdWords gives you tons of related keywords with their search volume, estimated cost per click (if they’re competitive), and difficulty score. It’s great for developing a basic understanding of what terms are popular in your niche so that you can prioritize future research efforts.

3) Ubersuggest

Ubersuggest is a great tool for link building and effective branding. It allows you to research keywords and then track their progress over time. Plus, it gives you insights into what your competitors are doing. And, it’s free!

If you’re after great content ideas and a tool that lets you track their popularity, WordStream is another handy option. Use it to explore keyword trends as well as popular content ideas. Not only can you use it for marketing campaigns, but you can also check out competitors in your space and see how they’re approaching keywords.

You could go on like that for many paragraphs! Adding detail throughout your post (or ebook) will help give Google something extra to work with when checking out your page/site! If I was making a guest post on Moz, I’d certainly try my best to make it over 1,600 words so I could include more details and links back to my site!

4) Soovle

Rather than just focusing on keywords searchers use on Google, Soovle also collects data from Bing, Amazon,, Yahoo, Wikipedia, and Youtube in one place. In turn, this helps to provide consumers with a variety of topics they can explore across the web.

If you type the word “local marketing” in Soovle’s search bar, you’ll see different terms appearing for each platform. Clicking on each of these terms will take you directly to the search results for that platform. You can also save suggested keyword phrases for future use.

5) Google Trends

Google Trends is a great tool for finding out which keywords are popular right now. Just enter a keyword and you’ll see how often it’s been searched for over time. You can also compare multiple keywords to see which one is more popular. Plus, you can use Google Trends to find out which keywords are popular in different parts of the world.

Another tool by Google, Google AdWords is useful for discovering your website’s estimated bid. What makes it great is that you can see how many other advertisers are bidding on your keyword. This means you can avoid wasting time or money on keywords that don’t have enough demand (but still get charged if you place them in your campaign). Bidding on an overpriced keyword can also hurt your campaign performance, so being able to see what competitors are doing first will give you a leg up. Another great feature of Google AdWords is that it shows you related search terms, which could make it easier to broaden your audience’s reach and better meet their needs.

6) ahrefs

If you’re serious about SEO, you need to be using ahrefs. It’s easily the most comprehensive keyword research tool on the market, and it’s helped me drive huge amounts of traffic to my website. If you’re just starting out, though, it can be a bit overwhelming. Here’s a quick guide to using ahrefs for keyword research.

if you’re looking for a particular keyword, and you’re not sure whether it’s getting searched for regularly, Ahrefs’ SEO competition metric will help you out. When you search for your keyword in Ahrefs, you’ll see that there are three columns: keyword, competition, and bounce rate. The keyword column tells you what term people are searching for when they come to your site; the competition column tells you how many other websites are ranking well for that same term, and the bounce rate tells you how many people go away from your site after visiting one page. So if I’m searching for ‘window cleaning, then I know that lots of people are already ranking well with this term, but they’re staying on my site long enough to read multiple pages–so it may be worth investing some time into optimizing this post further before worrying too much about this specific term.

7) Keywords Everywhere

Keywords Everywhere is a great tool for those who are just starting with keyword research. It’s simple to use and understand, and it provides a lot of valuable data. However, it doesn’t have all the bells and whistles that some of the other tools on this list have, so it may not be the best choice for those who are looking for a more comprehensive solution.

If you’re willing to spend a little bit of money, you might want to consider Long Tail Pro instead. This tool is designed specifically for keyword research and can perform an unlimited number of searches every month. It’s also easy to use and offers more in-depth data than most other tools on this list.

8) Wordstream’s Free Keyword Tool

Wordstream’s Free Keyword Tool is a great choice for keyword research if you’re on a budget. It offers a variety of features, including keyword suggestions, search volume, and competition level. Plus, it’s easy to use and can be accessed from anywhere.

Wordstream’s free keyword tool provides you with both search volume and competition-level information. The search volume lets you know how many times people have searched for each of your keywords. It also shows how competitive each keyword is (the competition level), which helps you decide how important it is to rank on that keyword in your site or campaign. This can be useful information because although ranking first on a highly competitive keyword won’t necessarily bring in a lot of traffic right away, it can lead to long-term benefits by improving your site’s authority and popularity.

9) The Serpstat Competitive Analysis Tool

Serpstat is a great tool for competitive analysis. It provides detailed information on your competitor’s website, including their backlinks, organic keywords, and more. Plus, it’s easy to use and understand. However, it is important to note that Serpstat does not provide data on PPC keywords or ads. If you’re looking for a comprehensive keyword research tool, Serpstat is a great option.

Another tool that is essential to any digital marketer is Moz’s free Local SEO Checker. The Local SEO Checker offers a simple and concise way to determine how well your website ranks for your desired keywords. All you need to do is enter your URL and location, then run an analysis on what keywords are performing best for you in that region. This lets you know where your website has some gaps in its optimization and which areas you can improve on first.

10) SEMrush Pro Account

The first tool on our list is the SEMrush Pro Account. This is a great tool for keyword research because it offers a wide range of features, including competitor analysis and keyword tracking. Plus, the SEMrush Pro Account comes with a free trial, so you can try it out before you commit to anything.

The next tool on our list is Ahrefs. This tool is great for finding keyword opportunities and carrying out keyword research. Plus, Ahrefs boasts a 10% improvement over its competitors and a user-friendly interface. Ahrefs comes with powerful features that allow you to carry out complicated keyword research in less time than it would take using other tools on our list.

Wrapping Up

In conclusion, there are a variety of keyword research tools available on the market today. Some are better than others, and some are more expensive than others. The important thing is to find the tool that works best for you and your budget. Do your research, and don’t be afraid to ask around for recommendations.

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