In the years since the introduction of social media, the scope of digital marketing has greatly increased, and it’s clear that it will continue to expand even further in the future. But what exactly will this scope be like in 2022? What platforms will we use? Which technologies will be most influential? This article explores all these questions and more, discussing how digital marketing as we know it today might evolve by 2022, and what kind of role marketers will play in the future of online marketing.
How Does Digital Marketing Change Every Day?
The online marketing field is so vast that it can sometimes seem like marketers need to change their definition of digital marketing every day. That might sound fun, but it’s not all that helpful for those who want to grow a career in digital marketing. Instead, if you really want to get your feet wet and learn how digital marketing affects your life on a daily basis, focus on one aspect at a time—like search engine optimization or social media. Once you’ve mastered one area, you can move onto another and continue learning new strategies until you’re working with all aspects of online marketing.
Is Digital Marketing a good career?
Although very few jobs currently exist that focus entirely on digital marketing, it is safe to say that digital marketing is going to play a major role in future careers. As technology continues to grow and evolve, we can expect digital advertising to play an increasingly important role. People have already begun considering digital advertising as a career choice and when you look at how much money is being spent on online ads, it’s easy to see why. According to eMarketer , an estimated $11 billion was spent on online ads during 2016 and it’s expected that spending will only continue to increase over time.
Careers in Digital Marketing
Industry Growth and Projections According to a recent report by Monster, the demand for digital marketing talent is projected to grow by more than 20% between 2016 and 2020
- So what does that mean for marketers who are thinking about pursuing a career in digital marketing? Keep reading. Scope of Digital Marketing: 6-10 Years To see how fast careers in digital marketing are expanding, let’s look at some data from CB Insights
- The number of companies with funding was growing rapidly. In 2017 alone, $82 billion was invested into startups worldwide; 8x what it was 15 years ago! For example, ecommerce giant Amazon has grown from $10 million to $11 billion dollars since 2013.
Paid vs. Owned Media
Paid media is what we often hear about. Paid media refers to advertising through social media, search engine marketing, TV commercials, and print ads. Owned media are your physical or digital assets you’ve already spent money on creating or purchasing—things like your website domain name, logo design, Twitter handle, or email lists. The beauty of owned media is that it’s owned by you. You can share it at any time for free with a single click! Paid media is what we often hear about as a top priority for marketers to focus on but I believe that paid versus owned is where marketers should truly pay attention to since digital marketing is evolving into being more about relationships than reach.
Online Marketing Trends by Industry
It’s no secret that we live in a global economy, but today it seems like business is more global than ever. From manufacturing to finance, distribution and technology, everyone from small businesses to large corporations are conducting their work online. But what does all of that mean for online marketing trends by industry? The digital age has made global trade easier and safer than ever, thanks to instant communication and data storage. Manufacturers can increase productivity at lower costs by outsourcing tasks abroad. Small businesses can conduct international sales with just a few clicks on an app or website instead of investing time and money into complex logistics infrastructure. While some industries may still lag behind when it comes to using digital tools, it’s only a matter of time before those gaps close.
How Companies are Responding to Digital Changes
At a broader level, companies are responding to digital changes. Some are moving their businesses entirely into new sectors while others are attempting to evolve through traditional means. For example, a traditional retail company that realizes it needs to make changes can: Expand its online presence by adding a more robust e-commerce platform or opening an online store; Develop its own mobile app to provide customers with on-the-go access to its products and services; Hire SEO experts and content marketers who know how to develop strategies for Google (which holds 63% of digital ad spend worldwide) and other leading search engines like Yahoo!, Bing, and Baidu; Use social media platforms like Facebook and Twitter to connect with customers or build brand awareness.
Emerging Digital Marketing Technologies
Small businesses and startups have historically had limited access to digital marketing tools due to their cost, complexity, and proprietary nature. But as digital marketing becomes increasingly accessible and affordable, we’re seeing a host of new technologies emerge that are changing how marketers do their jobs. Emerging technologies like chatbots, augmented reality and virtual reality are just a few examples. Just because these technologies are new doesn’t mean they’re not effective or revolutionary.
How Will Digital Marketing Change In the Next 5 Years?
The digital marketing world is a fast-paced one, with new concepts and technologies constantly popping up. What’s more, their influence spans across industries, from financial services to healthcare. With that said, what will happen over the next five years? How will digital marketing change by 2022? Let’s take a look. If you want to know how your business can prepare for these changes and make use of them now, visit our company website. While we can’t make specific predictions, there are some developments that are likely to have an impact on digital marketing in general: Augmented Reality (AR) – As virtual reality becomes more commonplace, it’s only natural that augmented reality follow suit. By 2022, we predict that at least 40% of brands using digital marketing will have integrated AR into their strategies; for another 30%, it will be available as an option. Having a mobile app also means having real potential for integrating AR into its user experience—just ask Facebook or Snapchat. Voice Search – Currently increasing 20% year over year , voice search isn’t going anywhere anytime soon—and marketers won’t want it to! In fact, research shows consumers are 6 times more likely to click on something they find after performing a voice search than those who perform other types of searches.
4 Main Takeaways
According to digital analytics firm Custora, Sales and marketing were a single area four years ago but today, we’re seeing a sharp division. If you look at something like predictive analytics, it used to live under marketing, but now it lives with e-commerce. What are some areas where digital marketing is growing in scope and where are they staying consistent? Here are four main takeaways from Custora’s report:
- Inbound marketing growth: Marketers can expect that more sales will come from inbound channels and less through paid media placements.
- Focus on AI: Investments should be placed on artificial intelligence technology as it becomes both more accessible and valuable to marketers.
- Integrated Experience, not channel-based approach: Focusing on individual channel experiences is actually costing companies millions of dollars. Rather than having three or four different experiences for your customers depending on what channel they use to interact with your brand, every experience should be seamless.
- The role of content marketing: On top of focusing heavily on data driven campaigns, there has been a huge shift away from trying to market through paid advertising and more towards using content strategies such as blogging and infographics that have shown huge success because people trust them more than ads do.
The scope of digital marketing is getting bigger each year and it won’t stop growing. If you want to learn how to do digital marketing, then you should start now. It’s not too late to prepare for what’s coming down the pipeline. The next four years are a very exciting time to be doing digital marketing, so don’t miss out! Learn all you can now, while there’s still time! I would love to see your content around digital marketing 4 years from now… We could even feature some of your content on our site (if you’re interested). Let me know what you think! Stay tuned for more articles like these. Let us know if we missed any should haves or if we were spot on with our suggestions! We love feedback and would be happy to help refine your post before publishing…
With over 20+ Years experience working with professional Fortune 500 companies I have also consulted small business and non-profit organizations looking to enhance their online presence with Internet solutions including Web Design, Social Media Marketing, Search Engine Optimization (SEO), Web Analytics & Conversion Rate Optimization (CRO) Consulting & Management.