So you’ve decided that hiring an SEO agency would be the best way to take your website to the next level. Excellent choice! Now, you have to choose between the hundreds of agencies out there and figure out who will get your business and work on your behalf to see results. To make this process easier, we’ve compiled a list of nine things you should consider before hiring an SEO agency to better help you make your decision that much easier. Let’s dive in!
1) What does your ideal client look like?
SEO professionals and SEO Agencies with a strong SEO reputation have to manage client expectations, deal with clients who try to bring other companies into their contracts for SEO services, and of course, serve their clients by executing reliable search engine optimization strategies. Knowing what your ideal client looks like will allow you to make sure you end up working only with people who want an SEO agency.
2) How much is an SEO agency going to cost you?
I’m not going to sugarcoat it: Search engine optimization (SEO) is an expensive proposition. Like most marketing services, hiring an SEO agency isn’t cheap. But if you’re trying to build a business from scratch, it can be crucial to your success. If you don’t have a big budget for SEO services, here are some options to help keep costs down: Try using free tools and resources before you hire an agency; Save money by using in-house staffers or interns instead of full-time employees; and Know that as your business grows and succeeds, your need for professional services will also increase so start thinking about how much it will cost later on down the road.
3) Is there a guarantee?
Any reputable company offering professional services should offer some type of guarantee. Not only does it assure you that they stand behind their work, but it also provides additional incentive for them to create a stellar product. Unfortunately, there are many black sheep out there who will guarantee a higher ranking and then leave you hanging when they don’t deliver. So be sure to ask lots of questions upfront. Don’t just take their word for it make sure you have a written contract in place and that every guarantee is laid out before signing on any dotted lines.
4) How do you plan on paying the company?
Budget is everything. If you’re considering outsourcing your SEO, it’s a good idea to plan and know how much money you can set aside for their services. Think about what the budget will allow you to accomplish before moving forward. Also, talk with your potential agency about project milestones and timelines so that both of you are on the same page about what success looks like for your campaign. Having realistic expectations from day one can help avoid costly issues down the road. Once you agree on how much (and how) they will be paid, make sure to sign a contract to protect both parties in case something goes wrong down the line. Expect there to be some change orders along the way nothing is ever set in stone!
5) How often will they be in contact with you?
How often will you have meetings? What communication style are the most comfortable with? You should hire an agency that’s going to be in constant contact with you. This is because having ongoing, open lines of communication is crucial when it comes to marketing success. If there isn’t a good rapport between your company and your marketing agency, things are not going to go as smoothly as they could. Make sure you keep them in contact with updates and let them know if there’s anything that you need changed or adjusted for any reason. You should also set up regular meetings so you can ask questions and explain what goals you want to be achieved. If there’s no significant delay between communications, then it’s probably a good fit!
When you’re starting a business and trying to get it up and running, you need someone who can take on every aspect of your marketing strategy. Ideally, your search engine optimization agency will be able to come up with strategies that make sense for your target audience, which could include having a strong social media presence on various platforms. They should also have their methods for creating inbound links, among other things. Make sure you find an agency that offers everything you need you don’t want to hire several different agencies once your business has taken off!
7) Will they be transparent with you?
Are you just a number to them or do they value your business and want to help you? How will they respond when you ask them questions about progress and plans? Search engine optimization is an ever-changing landscape. What worked yesterday might not work today, tomorrow, or even next month. When evaluating SEO agency partners, it’s important to choose one that is transparent with their current practices as well as future changes to stay ahead of Google’s algorithms. Ask questions! Don’t be afraid to push back on something if it doesn’t feel right. Your bottom line depends on it!
8) Do they have proof of prior successes?
Success with search engines is a tricky thing to prove. It takes time for results to take hold, which is why it’s important to look for past examples that show they have what it takes. The first step is looking at their portfolio of past clients and seeing what kinds of businesses they’ve helped make successful and how. Also, see if you can get samples or results from websites they’ve previously worked on. If they have case studies and testimonials, even better! All of these things will help you get a clearer picture of how well their strategies work. If a prospective agency doesn’t offer any proof or doesn’t seem interested in providing it, move on because your time is too valuable to waste on anything but proven results.
9) How many clients do they currently work with?
The first thing you should determine is how many clients your potential agency has. You want to ensure that there are enough clients for them to have a good understanding of what works and doesn’t work when it comes to SEO. It’s a good idea to choose an agency that already has a lot of experience working with similar companies to yours ideally ones in your same industry or vertical. That way they can draw on past experiences and help shape their strategies around those lessons learned (and mistakes made). If they are primarily an outreach agency and not an in-house team, you’ll also want them to have a dedicated strategy manager who can dedicate some time regularly updating your strategy.
Your ultimate goal when hiring an SEO agency is to get your website to appear higher in search results. When searching for a company, there are a few things you should consider: their reputation, strategy, and pricing, which all play an important role in determining your long-term success with an agency. Make sure to do your research before making any decisions and don’t be afraid to ask questions the more you know about each potential partner, the better equipped you will be to work together toward that goal of appearing higher in search results.