What are The Different Features of Big Data Analytics?

What Is Big Data Analytics? – In today’s data-driven world, big data analytics refers to the process of understanding massive amounts of data and then uncovering hidden patterns and insights from it to make better decisions faster. Businesses are incorporating big data analytics into their business processes more than ever before, which means that more and more professionals need to know what it is and how it works. If you want to learn more about big data analytics, keep reading to find out what it is, as well as what kinds of tools you can use to make the most of this exciting new way of doing business.

What Is Big Data?

Big data is any collection of information that is too large and complex for existing database software tools to capture, manage, and process efficiently. Unlike traditional databases, which were designed to handle up to a few hundred variables in a single table, big data software is used for datasets with thousands or even millions of variables. Today’s businesses use business intelligence software to uncover insights from their multi-terabyte datasets; these solutions offer increased performance over previous versions.

How Big Is Big Data?

Big data is defined as high volume, velocity and variety (or HVVV) – a large amount of unstructured information that can’t be processed using conventional relational database management systems. In other words, most businesses now have petabytes and zettabytes (that’s one followed by 21 zeros!) of information they need to store and process to make sense of how they work. Examples include network traffic, banking transactions, medical documents and social media interactions. Big data analytics tools help businesses process huge amounts of information very quickly. One useful feature is real-time monitoring; for example, businesses can use it to know immediately when something goes wrong with a process or when someone searches for particular keywords on their website.

Generating Value From Existing Sources

You may be asking yourself, How can I generate value from my existing sources? The answer is both simple and complex. It is not difficult to do if you know how to go about it. There are many steps you can take to get there. Analytics is one approach that has proven effective for achieving success in creating value from existing sources. Some other approaches include: Realizing your Intangible Assets : Did you know that most businesses operate using a large proportion of their intangible assets? They also often don’t realize just how valuable these assets really are to them. To start realizing these assets, all you need to do is calculate their monetary value and start monetizing on them like any other commodity or service.

How big data analytics works

You ask a question, you get an answer. That’s what’s typically expected when a person visits a search engine like Google or asks Siri to tell them how tall they are. But things aren’t always so simple. What if there were no definitive answers to that question? And what if you needed to ask it in Spanish? Or Portuguese? In Chinese or Russian, too? With more than 3 million searches conducted every minute on Google alone (nearly 100 billion per year), finding patterns and insights among that ocean of search queries is no easy task. Nor can every query be answered without human intervention.

Big data analytics tools and technology

  • Machine learning- The art and science of getting computers to act without being explicitly programmed.
  • Spark -Apache Spark is a fast and general engine for large-scale data processing.
  • Hadoop – An open source software framework for storage and large scale processing.
  • Power BI- A cloud based business intelligence tool from Microsoft.
  • Predictive Analytics Tools – Predictive analytics refer to analytical tools used to predict future events on a basis that is generated by past events.
  • IoT Analytics – Intelligent systems, Big Data and predictive analytics will be hugely important in Internet of Things (IoT).

What are the five types of Big Data Analytics?

Five types can be identified, which include descriptive, diagnostic, predictive, prescriptive and adaptive. These five categories each have a subset of techniques available to help process Big Data. Descriptive Analytics is primarily concerned with summarizing information while Diagnostic Analytics looks at past performance to predict future trends. The most common type of Big Data analysis is predictive analytics which typically uses a model to predict how certain events will play out in the future. For example, a business may want to use Big Data analysis tools to understand what events led up to bankruptcy so they can prevent it from happening again in future. Prescriptive Analytics is similar in that it models scenarios but instead focuses on predicting what actions should be taken next based on these hypothetical scenarios.

The big challenges of big data

And what, exactly, is big data anyway? There are a number of challenges that companies face when dealing with large amounts of data. First and foremost, it is important to understand that there isn’t an agreed-upon definition for what exactly constitutes big data. Some believe it is any data set that cannot be effectively processed by traditional database tools or analytical methods; others place a maximum size on how much storage you require to even qualify as big. The most commonly cited threshold for being considered big seems to be anywhere from 100 terabytes (TB) all the way up to multiple petabytes (PB), or several million gigabytes!


There’s a lot to consider when diving into Big Data. The sheer volume, variety and velocity of new Big Data presents many potential benefits for enterprises that can make use of it. But there’s no one-size-fits-all strategy, so companies should do their homework before making significant investments in new technology. Before delving into specific applications, it’s important to have a sense for what you can do with your existing set of data and where you might get new sources as well as who will be using them (your employees or external business partners). Choosing which technologies to implement is also critical and requires thorough investigation, evaluation and testing.

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