Digital Marketing

The 7 Best B2B Link Building Strategies for Marketers

Need help with link building strategies in your B2B marketing campaigns? You’re not alone! Even though B2B marketers are obsessed with content marketing, they often struggle to get traction on their own websites and landing pages through traditional backlink-building strategies like guest blogging and homepage outreach. In this article, we’re going to discuss 7 of the most effective B2B link building strategies that you can use immediately in your B2B marketing campaigns.

Understanding B2B Link Building and SEO

Building links is a crucial component of B2B marketing plans. But first, let’s go over some fundamentals of SEO:

What Is SEO?

One of the cornerstones of digital marketing, which aims to increase online exposure and website traffic, is search engine optimization (SEO). The ultimate goal is to appear on the first page of a user’s search results by ranking highly on the search engine results page (SERP).

The SEO procedure entails:

  • Setting up a webpage (technical SEO)
  • Creating pertinent content that incorporates keywords (on-page SEO)
  • Developing your online presence beyond your website (off-page SEO)

What Is B2B Link Building?

B2B link building is the process of attracting links from other sites that are relevant to your business and industry. The goal of this strategy is to increase visibility and improve organic search engine rankings. It can be difficult to attract these types of links, but following the seven strategies below will help you get started. First, make sure that you have a website with strong site authority as well as an effective branding plan in place.

To effectively attract these types of links, you’ll need to use content marketing. This includes producing educational resources, webinars, and other materials that are helpful to your target audience. You can then invite industry influencers or guest writers on your site who have a lot of authority in your niche. These types of people can then link back to your company through their own websites and social media accounts, giving you more visibility online.

Advantages of link-building in B2B Marketing?

Link-building in B2B helps you strengthen your brand’s authority and reputation in the sector in addition to bringing in new links to your website.

Some benefits of link-building for B2B brands include the following:

  • Increasing domain authority – As your site gains links from websites with better domain authority scores than yours, its domain authority rises. The harder it is to rank a keyword, the higher you will rank for it.
  • Sources of Referral Traffic – Link building can help you get a sizable volume of Referral Traffic from well-known websites in your field, which can be very beneficial for your lead generation strategy. Link building is best when it is done correctly.
  • Faster Google Indexing – After your website has been Once your website has gained good domain authority, Google will value it more and crawl it more frequently, resulting in quick page crawling.

Best 7 B2B Link Building Strategies 

Consider using these seven tactics into your link-building techniques to improve your SEO results:

1) Guest Posting

As a marketer, you know how important link building is to marketing. When you work with a company in the same industry, it’s easy to have them share your content on their blog or website. This can help in several ways: it establishes your expertise in that industry, makes you a go-to resource, and increases brand awareness. When marketing products to other businesses, here are some link-building strategies that might be helpful.

With all of those advantages, it’s easy to see how guest blogging can help boost your brand’s reach. By partnering with bloggers in related industries, you’ll be seen as a leader and an expert on certain topics. And that makes it easier to have your content shared and build links to your website.

2) Build Social Media Links

Social networking today is a tremendous tool. These channels aren’t just used by people for private conversations. Even business owners and online marketers use social media for commercial goals. And the B2B market is also affected by this.

Social media can provide some potential consumers for your B2B firm because it has over four billion users worldwide. Establish company profiles on social media platforms including Facebook, Instagram, LinkedIn, and YouTube. Create and publish content frequently on various channels to attract B2B clients to your website.

3) Broken Link Building

One of the best link building strategies is broken link building. This strategy involves finding broken links on high-ranking websites and then contacting the website owner to ask them to fix their broken link. In exchange, you offer to create a reciprocal link. Broken links are one of the most common types of mistakes that webmasters make and this strategy helps you capitalize on those errors in order to improve your site’s rankings.

Another way you can get links is by doing broken link building. Broken link building is when you find out about a broken link and then contact webmasters to let them know about it so that you can create a reciprocal link with them if they want one. The Broken Link Checker tool allows you to find broken links on any website on just about any topic.

4) Create & Submit Infographics

Infographics can be a key component of your link-building plan. A company may spend a significant amount of money and time designing an infographic that is effective. This may be one of the reasons why infographics are absent from the majority of the websites you highlighted in earlier sections.

Here’s where you may step in by providing them with a high-quality infographic based on one of their well-liked blog pieces or something fresh associated with your niche in exchange for backlinks to your website.

Since making an infographic might take time and money, you can use this tactic to approach websites that are powerful in your business but don’t allow guest posts.

5) Competitor Backlinks

A great way to get your own backlinks is to find out what links the competitors have and then create content that’s better than theirs. You can do this by using one of the many SEO Keyword Research Tools available and then finding a way to research their anchor text and hyperlinks. From there, you’ll need to strategize an approach with the goal of acquiring quality inbound links. Organic traffic is just one strategy that you might employ as you try to build up your reputation on the web.

The primary benefit of competitor backlinks is that you’ll gain more links to your site. As you can imagine, there are many secondary benefits including increased organic traffic, increased brand awareness, and higher rankings in search engines.

6) Business Listing Websites

There are many business listing websites you can use to get your company listed. These sites allow you to create a profile that’s searchable by potential customers, and they also have detailed information about your products and services. Some of the most popular ones include Yelp, Foursquare, Facebook Places, and Google Places.

Some of these sites allow you to create a profile page that includes your contact information and offers, while others require you to have a third party set up a profile on your behalf. By creating profiles on popular business listing sites, you’ll be able to attract new customers and become more visible within search engine results.

7) Influencer Engagement

One of the best ways to get links is by engaging with influencers in your industry. This can be done through social media, email campaigns, content marketing, or other means. While this tactic may not work for a small business, it may be worth it to invest in an influencer outreach service if you’re already doing most of these things on your own.

There are a number of ways you can get started with influencer engagement. One strategy is to pick an industry influencer, find their contact information, and reach out to them. Another option is to purchase access to an influencer database, like BuzzStream or Traackr, so that you can sort by industry and demographic data. There are also paid services such as Klear that allow you to search, connect with, and manage your relationships with influencers all in one place.


There are a number of link building strategies that can help you reach your marketing goals, but these seven strategies should be the ones you start with. A successful digital marketing strategy starts by aligning your business with the needs of your target audience and then creating content that will appeal to them.

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